GlutenFreePSD

Product Reviews, Restaurant Reviews and Recipes: All GLUTEN FREE!

Coeliac Awareness Week 2016: Raising the profile of our Charity…

Last year I was actively involved with the “Is it Coeliac Disease?” campaign as I was featured as one of the “models” on the posters and leaflets launched with Coeliac UK’s Patron Caroline Quentin. I believe that we all should “give back” and this was my little way in supporting the work that Coeliac UK does. Indeed, I received travel expenses to go up to the photo-shoot in Birmingham but to the surprise of many friends: I was not paid for the “work” or the use of my image.

From concept art to final poster and leaflet.

From concept art to final poster and leaflet.

One of the hard-hitting posters from Coeliac UK for Awareness Week.

One of the hard-hitting posters from Coeliac UK for Awareness Week.

For 2016, the leaflet has been updated with a focus upon a new “model” and anemia, one of the widely known symptoms of Coeliac Disease. The campaign hopes to put people who are suffering with the symptoms of Coeliac Disease on a pathway to diagnosis, so they can be properly supported to manage their condition and avoid long term health complications.  Coeliac UK aims to halve the length of time to confirm a diagnosis, which is currently on average 13 years, and reduce misdiagnosis of IBS by 50%. The long term goal is to confirm a diagnosis for an additional 250,000 people by 2020, so that these people are freed from not knowing what is causing their symptoms, pain and suffering.

Awareness Campaign 2016

Awareness Campaign 2016

Working with M&S, Coeliac UK requested for volunteers to be a Local Leaflet Co-Ordinators to support a National Day of leafleting. I had four local volunteers contact me (via Coeliac UK) and we distributed several hundred leaflets outside M&S Putney, West London, on Saturday 14th May 2016 simultaneously others volunteers were giving out leaflets across the UK.

New "Model" on the leaflet

New “Model” on the leaflet


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If you are a member of Coeliac UK, they produce a comprehensive directory which covers over 16,000 food and drink items (including GLUTEN FREE Chocolate Bars and in June 2016, a new listing of Ice Creams). This is available in a paper-based Manual and online FREE to members of Coeliac UK.

My four seconds in the Coeliac UK Advert which has been shown on TV, Website and On-line.

My four seconds in the Coeliac UK Advert which has been shown on TV, Website and On-line.

So if you’re able to, maybe you could get involved in the campaign and support Coeliac UK to enable further research, additional focus and support for other people who may or may not know about Coeliac Disease…


SIGN UP so you do not miss out on future updates to the Chocolate Bar listing, Chocolate Bags and Boxes, as well as new Restaurant Reviews, Travelling experiences, Food Shows,  Product Reviews and (occasional) Recipes. Also check out my posts on GLUTEN FREE Ice Cream, GLUTEN FREE Advent Calendars, GLUTEN FREE Mince Pies  and GLUTEN FREE Valentines Treats.


This information was correct as at publishing in June 2016.

 

 

 

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