Product Reviews, Restaurant Reviews and Recipes: All GLUTEN FREE!
Yet another brand has shrunk it’s standard bar to a small size whilst keeping the shape/ packaging and perception as the same: it’s only when you open it up do you realise that the gap between the bars has doubles so there is definitely a lot less chocolate.
So yet another famous and favourite Chocolate has shrunk by 10% without much of a fanfare or indeed a big formal announcement but sneaked through, as if we won’t notice! After changes to Roses (with new packaging, smaller boxes and new marketing), then Quality Street (with new chocolate contents and changes to the packaging), and only very recently: Terry’s Chocolate Orange.
The move sees the 400g bar reduced to 360g whilst the smaller bar was 170g and is now 150g, whilst the box is still the same size. Mondelez have stated “Like many other companies we are experiencing higher costs for numerous ingredients. We carry these costs for as long as possible but to ensure Toblerone remains on shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK from the wider range of available Toblerone products.”
Part of my Chocolate Bar review which includes many mainstream, Supermarket and Specialist Chocolate producers.
If you are a member of Coeliac UK, they produce a comprehensive directory which covers over 16,000 food and drink items (including GLUTEN FREE Chocolate Bars). This is available in a paper-based Manual and online FREE to members of Coeliac UK.
SIGN UP so you do not miss out on future updates to the Chocolate Bar listing, Chocolate Bags and Boxes, as well as new Restaurant Reviews, Travelling experiences, Food Shows, Product Reviews and (occasional) Recipes. Also check out my posts on GLUTEN FREE Ice Cream, GLUTEN FREE Advent Calendars, GLUTEN FREE Mince Pies and GLUTEN FREE Valentines Treats.