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After another famous and favourite Chocolate have shrunk their offerings by 10% (Chocolate Oranges by Terrys) without much of a fanfare or indeed a big formal announcement but sneaked through, as if we won’t notice! After changes to Roses (with new packaging, smaller boxes and new marketing) and then Quality Street (with new chocolate contents and changes to the packaging), Mars are also at it as well.
And there’s more as Mars have reduced the size of the bags of Maltesers from 121 grams to 103 grams, and kept the same price. They have also reduced the Galaxy Pouches of Counters which used to be 126 grams but now is only 112 grams.
A spokesperson from M&Ms later responded to the little storm stating “Like all chocolate manufacturers, we have seen the cost of raw materials rise and, while we try to absorb these pressures as much as possible, sometimes we have to make the difficult decision to reduce the size of some of our products so our consumer can continue to enjoy an affordable treat“. Additionally, they have stated “Our focus is always on offering consumers our great tasting, high quality chocolate brands at the best value for money”
Whose going to be next?